The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
It's become par for the course for Epic Games to release game-changing items in Fortnite just before tournaments. Ghost Gaming's Kayuun shares his worries for what that means for competitive Fortnite.
In a sign of how attitudes around gambling have changed as laws around it have softened, the NFL announced its first-ever partnership with a gambling company, naming Caesars as the league's official casino sponsor. Chris Holdren, chief marketing officer for Caesars, told Cheddar that the sponsorship represents the beginning of a relationship that could eventually become one where the NFL is directly endorsing sports betting.
Bull riding isn't just for the rodeo, anymore. It's coming to a major city near you ー and streaming online ー thanks largely to the efforts of Colorado-based Professional Bull Riders (PBR). And PBR CEO Sean Gleason told Cheddarthe organization has plenty more tricks up its sleeve to keep its momentum going.
The markets opened up sharply higher on Friday after Thursday's big sell-off. The turnaround was due in large part to investor optimism over the upcoming U.S.-China trade talks but also the December jobs report. The U.S. economy added 314,000 jobs last month, topping the 184,000 jobs expected. Plus, Professional Bull Riders CEO Sean Gleason and bull rider Tanner Bryne stopped by to chat about growing bull riding in the U.S. in an ever-changing media landscape.
These are the headlines you Need 2 Know for Friday, Jan. 4, 2019.
Fitness and beauty booking tool Mindbody is planning to make a play for the next big thing in wellness ー on-demand video, CEO Rick Stollmeyer told Cheddar on Thursday. "You can expect us to be playing in that space because we think that the on-demand and streaming video revolution hitting the fitness space is a big breakthrough," Stollmeyer said.
These are the headlines you Need 2 Know for Wednesday, Jan. 2, 2019.
These are the headlines you Need 2 Know for Monday, Dec. 31, 2018.
There's a new mixed-martial arts league on the block. The Professional Fighters League ー or PFL ー is wrapping up its inaugural season with a championship match on New Year's Eve. According to Peter Murrary, the CEO of the league, the match's purse, $1 million, is a major draw for athletes ー money talks, and can mark achievement.
These are the headlines you Need 2 Know for Friday, Dec. 28, 2018.
