The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
Here are the headlines you Need 2 Know for Tuesday, January 14, 2020.
In bringing esports to the big screen, IMAX President Megan Colligan said the company is trying to find new ways to make the most of movie theaters at times when ticket sales generally lag.
Here are the headlines you Need 2 know for Friday, January 10, 2020
Six-time NBA All-Star Paul George is promoting his Nike PG4s — and he says the new collaboration is different from any other sneaker that fans have seen on the court.
Even though TeamFight Tactics was initially released as a League of Legends game mode, it has become so much more. And is now a staple within the autobattler genre. Inven Global's Esports Journalist Tom Matthiesen joined us to give us a review of 2019 as well his thoughts for TFT's 2020 future.
Despite expanding into music festivals and other notable entertainment venues, Satisfi co-founder and CEO Don White says that sports remain the company's number one priority.
These are the headlines you Need 2 Know for Monday, January 6, 2020.
Former NBA commissioner David Stern, who died on New Year's Day, carved out his professional legacy by turning the league, and the sport of basketball, into a massive commercial success. But the hard-nosed executive also left behind lasting social impact with the decisions he made over the course of his three-decade tenure at the top, remembers David Levy, former president of the Brooklyn Nets and a friend of Stern.
DraftKings CEO Jason Robins said the company was looking to achieve three objectives: acquire SBTech, raise capital to fund launching in new states for sports betting, and go public.
A look back on the decade.
