The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
Execs from PepsiCo and its subsidiary Frito-Lay North America talked about their various brands meeting the challenges of the "second biggest eating day after Thanksgiving."
These are the headlines you Need 2 Know for Tuesday, January 28, 2020.
These are the headlines you Need 2 Know for Monday, January 27, 2020.
Kobe Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday. He was 41.
The California-based company, fresh off of a $5 million fundraise, is looking to "change the way people socialize."
Here are the headlines you Need 2 Know for Friday, January 17, 2020.
These are the headlines you Need 2 Know for Thursday, January 16, 2020.
Former Detroit Lions legend Herman Moore joins Wake Up With Cheddar to talk about how he's giving back to veterans with a scholarship program by Ford-owned Quick Lane Tire & Auto Center.
Here are the headlines you Need 2 Know for Wednesday, January 15, 2020.
The WNBA and its union announced a tentative eight-year labor deal Tuesday that will allow top players to earn more than $500,000 while the average annual compensation will surpass six figures for the first time.
