The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
Six Super Bowl rings may get you special treatment in a lot of places but former Patriots quarterback Tom Brady learned Monday that it won't get you anything when you're caught working out in a park that is closed to the public due to the coronavirus pandemic.
Ed Desser, president of Desser Media and a former league executive, said holding games without fans is still "the most likely thing to happen" but noted that the people shouldn't underestimate how much coordination that would require.
Baseball Commissioner Rob Manfred has made a move that allows teams to lay off or cut the pay of major and minor league managers, coaches, trainers and full-time scouts.
The cancellation of live sports events during the coronavirus pandemic could be costing media companies more than $1 billion in ad revenue and even more in invaluable opportunities for self-promotion for the media companies that broadcast the events.
The NFL will hold a practice remote draft on Monday, three days before the real thing is done in the same way.
The timing for the coronavirus outbreak, however, could not have been worse for the wide-eyed casinos and online sportsbooks operators expecting to capitalize on legal sports wagering expanding across the U.S. William Hill US CEO weighs in.
Just like most of the sports and entertainment world, esports leagues have been impacted by the coronavirus outbreak. While competitive teams are adapting to games without their teammates sitting beside them, more people are joining in from home, meaning they can play with even more spectators.
Retired NASCAR driver Danica Patrick had to race back to the U.S. as the coronavirus pandemic began to spread. As the brand ambassador for, and investor in, Beam CBD, Patrick suggested cannabidiol products may be able help during this stressful time.
The IOC announced a first-of-its-kind postponement of the Summer Olympics on Tuesday, bowing to the realities of a coronavirus pandemic that is shutting down daily life around the globe and making planning for a massive worldwide gathering in July a virtual impossibility.
NASCAR and IndyCar have postponed their weekend schedules at Atlanta Motor Speedway and St. Petersburg, Florida, due to concerns over the COVID-19 pandemic.
