The enormous pressure on elite athletes to maintain a lean figure could ultimately change the demographics of who can compete at the Olympics.
That’s according to New York Times sports reporter Karen Crouse, who broke the news that figure skater Adam Rippon succumbed to an eating disorder to maintain his body shape.
“The more it is about appearance, you’re going to get kids in the sport that are younger and younger. You have teenagers whose metabolism is still pretty high and they don’t have these weight issues,” she told Cheddar. “Maybe we are going to see in the future far fewer elite skaters that are 28 years old like Adam.”
Rippon, who won a bronze medal in this year’s Games, revealed to Crouse that he subsisted for a time on a daily diet of three slices of bread with a dab of “I Can’t Believe it’s Not Butter” and a couple cups of coffee.
He thought the longer, thinner frame would be more aesthetically pleasing to the judges. But a broken foot last year changed his mind.
“He actually thinks that one of the reasons he suffered this injury was that he wasn’t getting enough calcium and other nutrients, and that made his bones brittle,” Crouse said. “He’s now eating much better and actually is ten pounds heavier than he was two years ago when he won that national title. And if you look at him, he has an enviable body.”
Since his injury, Rippon has been workin with a nutritionist with the United States Olympic Committee who’s helped him develop healthier eating habits.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
