Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
The Supreme Court is facing a self-imposed Friday night deadline to decide whether women’s access to a widely used abortion pill will stay unchanged until a legal challenge to its Food and Drug Administration approval is resolved.
Sam Rose, an activist with Truth Initiative and a former e-cigarette user, joined Cheddar News to speak about his experience with purchasing flavored tobacco products and his group's message to other teens to stay wary.
Under a cloudless sky, 20,000 eclipse chasers crowded a tiny outpost to watch a rare solar eclipse plunge part of Australia's northwest coast into brief midday darkness Thursday while temporarily cooling the tropical heat.
Earth Day is in just a few days, and Shelley Rogers, who coordinates a fashion initiative for Earthday.org, stopped by the Cheddar News studios to showcase some clothing options for environmentally-conscious shoppers.
Earth Day is in just a few days, and Shelley Rogers, who coordinates a fashion initiative for Earthday.org, stopped by the Cheddar News studios to showcase some clothing options for environmentally-conscious shoppers.
