Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Dr. Deena Gupta-Adimoolam, a primary care specialist, joined Cheddar News to talk about how people can prepare themselves for emergency hospital visits.
Dr. Natali Edmonds, a geropsychologist, joined Cheddar News to provide some tips on identifying early signs of dementia and to discuss home-care options.
