Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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A new study finds an experimental skin patch shows promise to treat toddlers who are highly allergic to peanuts.
Britain's fertility regulator on Wednesday confirmed the births of the U.K.'s first babies created using an experimental technique combining DNA from three people, an effort to prevent the children from inheriting rare genetic diseases.
Federal health advisers said Wednesday that a decades-old birth control pill should be sold without a prescription, paving the way for a likely U.S. approval of the first over-the-counter contraceptive medication.
Colette Morales, instructor at Core 95, joined Cheddar News to teach a few basic yoga poses aimed at strengthening multiple areas of the body simultaneously.
A group of nationally-recognized medical experts are suggesting women start getting breast cancer screening at 40 years old.
The Food and Drug Administration is kicking off a two-day meeting to consider whether to let people get birth control pills without a prescription, with a decision expected by the summer.
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