Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Scientists have discovered a new asteroid that's been tagging along with Earth for the past 2,000 years. The space rock is called a "quasi-moon," since it's only slightly influenced by the Earth's gravitational pull, but it still makes the journey around the sun much like the earth does.
Earth has pushed past seven out of eight scientifically established safety limits and into “the danger zone,” not just for an overheating planet that's losing its natural areas, but for the well-being of people living on it, according to a new study.
