Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Smoke from Canadian wildfires poured into the U.S. East Coast and Midwest on Wednesday, covering the capitals of both nations in an unhealthy haze, holding up flights at major airports and prompting people to fish out pandemic-era face masks.
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The cause of global warming is showing no signs of slowing as heat-trapping carbon dioxide in Earth’s atmosphere increased to record highs in its annual Spring peak, jumping at one of the fastest rates on record, officials announced Monday.
