Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Connect with Cheddar!
Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe
On Facebook: http://chdr.tv/facebook
On Twitter: http://chdr.tv/twitter
On Instagram: http://chdr.tv/instagram
Be Well: Key Stretches to Consider Before Your Workout
A scientist at the University of California, Riverside is designing an emoji-based measurement system to aid communication between patients and doctors, arguing they could be particularly useful for patients who cannot speak.
Thousands of dead fish washed up ashore in southwest Texas.
Only 1 in 4 residential treatment centers for teens offers a recommended medicine for opioid addiction, according to a study that exposes an important gap in care.
Be Well: Understanding Infertility and Weighing Options to Start a Family
Be Well: Building Strength, Cardio and Mindfulness at 'The Class'
The NASA Artemis 3 mission in 2025 plans to investigate whether microorganisms may have survived in the moon's permanently shadowed craters .
According to NASA, a "potentially dangerous" asteroid about the size of a bridge narrowly passed Earth on Monday.
A New Hampshire mountain known for its extreme weather conditions has recorded its snowiest June in 91 years of recordkeeping.
Be Well: Improve Your Flexibility With These Chair Exercises
