Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
The Biden administration proposed bringing back rules to protect imperiled plants and animals on Wednesday as officials moved to reverse changes under former President Donald Trump that weakened the Endangered Species Act.
For the first time, U.S. regulators on Wednesday approved the sale of chicken made from animal cells, allowing two California companies to offer “lab-grown” meat to the nation's restaurant tables and eventually, supermarket shelves.
With household expenses rising, going green can save you thousands. Cheddar News spoke with Sara Morrow from Consumer Reports about ways to help people slash their bills with climate-friendly home improvements.
