Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Over 120 million Americans were under air quality alerts on Wednesday from the smoke of the Canadian wildfires and it will continue on Thursday. Meanwhile, the heat continues in the Southern states.
