Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
The only break much of America can hope for anytime soon from eye-watering dangerous smoke from fire-struck Canada is brief bouts of shirt-soaking sweltering heat and humidity from a southern heat wave that has already proven deadly, forecasters say.
