Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
U.S. officials granted full approval to a closely watched Alzheimer’s drug on Thursday, clearing the way for Medicare and other insurance plans to begin covering the treatment for people with the brain-robbing disease.
The planet's temperature spiked on Tuesday to its hottest day in at least 44 years and likely much longer, and Wednesday could become the third straight day Earth unofficially marks a record-breaking high, the latest in a series of climate-change extremes that alarm but don't surprise scientists.
