Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Floodwaters receded in Vermont cities and towns pummeled by a storm that delivered two months of rain in two days, enabling people to focus Wednesday on recovering from a disaster that trapped residents in homes, closed roadways and choked streets and businesses with mud and debris.
Schools in New Delhi were forced to close Monday after heavy monsoon rains battered the Indian capital, with landslides and flash floods killing at least 15 people over the last three days. Farther north, the overflowing Beas River swept vehicles downstream as it flooded neighborhoods.
Even Southwestern desert residents accustomed to scorching summers are feeling the grip of an extreme heat wave smacking Arizona, Nevada, New Mexico and Southern California this week with 100-degree-plus temps and excessive heat warnings.
