Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Connect with Cheddar!
Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe
On Facebook: http://chdr.tv/facebook
On Twitter: http://chdr.tv/twitter
On Instagram: http://chdr.tv/instagram
Millions of Americans continue to be under a heat advisory as extreme temperatures are still affecting the southern U.S.
Florida's latest invasive species comes a-hoppin' down the street: lionhead rabbits.
Be Well: Understanding Mosquito and Tick-Borne Illnesses Ahead of Your Summer Ventures
Be Well: How to Improve Your Core Strength in Four Minutes
A 7.2 magnitude earthquake was reported in Alaska over the weekend, leading to a brief tsunami warning.
Over 11 million Americans are under a heat advisory, with the extreme weather hitting the southern U.S.
Temperatures in central and southern California could hit 120 degrees Fahrenheit this weekend.
The World Health Organization moved to classify aspartame, the artificial sweetener in diet soda, as a possible carcinogen.
