Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Volunteers worked frantically on a second day Wednesday to save dozens of pilot whales that have stranded themselves on a beach in Western Australia, but more than 50 have already died.
The water temperature on the tip of Florida hit hot tub levels, exceeding 100 degrees (37.8 degrees Celsius) two days in a row. And meteorologists say that could potentially be the hottest seawater ever measured, although there are some issues with the reading.
