Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
The horseshoe crab has been scuttling in the ocean and tidal pools for more than 400 million years, playing a vital role in the East Coast ecosystem along with being a prized item for fishing bait and medical research.
The Biden administration is launching a trial for a new payment program for people and organizations providing caregiving coordination services to dementia patients on Medicare.
Since 2010, at least 100,000 people bitten by a lone star tick have become allergic to mammal meat, milk and other mammal-derived products such as gelatin.
