What The Pronunciations Of Brand Names Really Mean

Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.

Connect with Cheddar!

Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe

On Facebook: http://chdr.tv/facebook

On Twitter: http://chdr.tv/twitter

On Instagram: http://chdr.tv/instagram

More In Science

Cold Moon, Last Full Moon of the Year Tonight

Cold Moon, Last Full Moon of the Year Tonight

FDA Warns of Fake Ozempic Drugs

The Food and Drug Administration warned consumers about a copycat version of the diabetes drug Ozempic.

'You Are the Father!' Maury Povich Declares to Denver Zoo Orangutan

Initially unsure of which orangutan was the father of a new baby primate, the Denver Zoo decided to have a little fun with the results and turned to the paternity announcement guru himself: former daytime talk show host Maury Povich.

Parents of Children Sickened by Lead Linked to Tainted Fruit Pouches Fear for Kids' Future

Cora is among dozens of young kids across the U.S. poisoned by lead linked to tainted pouches of the cinnamon-and-fruit puree

Orange Tabby Cat Named Taters Steals the Show in First Video Sent by Laser From Deep Space

An orange tabby cat named Taters stars in the first video transmitted by laser from deep space, stealing the show as he chases a red laser light.

California Set to Become 2nd State to OK Rules for Turning Wastewater Into Drinking Water

California regulators are preparing to vote on new rules for turning recycled wastewater into drinking water.

Biden Administration Moves to Protect Old-Growth Forests as Climate Change Brings Fires, Pests

The Biden administration is moving to conserve old-growth forests on national forests and limit logging as climate change amplifies the threats they face from wildfires, insects and disease.

Stretching Your Dollar: How to Negotiate Medical Bills

With high healthcare costs, bills can quickly add up. In some cases, it is possible to negotiate your medical bills. Barak Richman, law professor at George Washington University, joined Cheddar News to discuss the easiest way to talk to medical debt companies about what's owed.

Stretching Your Dollar: Navigating Insurance

Millions of people have selected insurance plans for 2024 but sometimes navigating them can be tricky time consuming and expensive. Paula Pant, host of 'Afford Anything' podcast, joined Cheddar News to break down what's needed to know about their insurance plans.

Study: Fast-Mimicking Diet Can Improve Hearth Health

A new study is shedding light on the benefits of the fast-mimicking diet and heart health.

Load More