Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Buses began moving thousands of global Scouts from their campsite on South Korea’s coast to inland venues ahead of a tropical storm that is forecast to bring intense rains and strong winds to the peninsula.
