Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
At least two people have died, thousands of U.S. flights have been canceled and more than 1 million have lost power as destructively strong storms move through the eastern U.S.
