Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Rescuers searching the hazardous slopes of Indonesia’s Mount Marapi volcano found more bodies among the climbers caught by a surprise eruption two days ago, raising the number of confirmed and presumed dead to 23.
The maker of Ozempic is suing two pharmacies in Florida for allegedly selling impure versions of the popular weight loss and diabetes management drugs.
A new study published in the journal Science observed chin strap penguins in Antarctica and found that they take thousands of small naps a day each lasting only about four seconds.
