Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Maui residents who made desperate escapes from oncoming flames, some on foot, asked why Hawaii’s famous emergency warning system didn’t alert them as fires raced toward their homes.
Water infrastructure across the country is vulnerable as climate change makes storms more unpredictable and destructive, flooding low-lying drinking water treatment plants and overwhelming coastal sewage systems.
