Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
The head of Russia's space agency said Monday that the Luna-25 spacecraft crashed into the moon after its engines failed to shut down correctly, and he blamed the country's decades-long pause in lunar exploration for the mishap.
The managers of the Panama Canal said they expect income from the waterway to drop after authorities were forced to limit the number of ships passing through each to 32 due to a lack of rainfall.
A new scientific study published Thursday suggests the world should start preparing to protect the ecosystems that emerge from under the disappearing ice, as a warming planet is inevitably causing glaciers to melt.
Oetzi the Iceman has a new look. Decades after the famous glacier mummy was discovered in the Italian Alps, scientists have dug back into his DNA to paint a better picture of the ancient hunter.
