Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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Cheddar Weather: Thursday August 31 Forecast
Residents of a small town in Italy saw ancient ruins discovered on a site that was being constructed for a supermarket.
Two new studies suggest that female surgeons provide safe and more effective results for their patients.
Nearly half of all phones tested at the height of the Covid pandemic were contaminated with the virus, according to a study.
The rare blue supermoon was on display Wednesday night for all to see around the world.
Cheddar News checks in with a coast-to-coast forecast of the weather for Thursday, August 30, 2023.
Cheddar News checks in with a coast-to-coast forecast of the weather for Wednesday, August 30, 2023, including the latest on Hurricane Idalia.
The EPA said it revised a key rule that would limit protections over wetlands following a ruling by the Supreme Court.
Rare Blue Supermoon to Appear this Evening
James Webb Telescope Captures Images of Ring Nebula
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