Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
There are everyday items that could be dirtier than your toilet. Courtney Mason, general manager of The Spruce, spoke with Cheddar News to discuss what areas are often overlooked that can be cleaned periodically.
