Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
President Joe Biden announced Wednesday that federal disaster assistance is available for Louisiana, which is working to slow a mass inflow of salt water creeping up the Mississippi River and threatening drinking water supplies in the southern part of the state.
