Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.

Connect with Cheddar!

Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe

On Facebook: http://chdr.tv/facebook

On Twitter: http://chdr.tv/twitter

On Instagram: http://chdr.tv/instagram

Share:
More In Science
U.S. Coronavirus Deaths Pass 150: A Look at the Victims
The demographics of U.S. victims reflect adults most at risk ⁠— those who have died from COVID-19 range in age from their 50s to their 90s, and the overwhelming majority suffered from pre-existing conditions like diabetes, emphysema, and heart problems.
Load More