Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
A rare "ring of fire" eclipse was a spectacular show for millions of people across the Americas as the moon moved into place and blocked out all but a brilliant circle of the sun's outer edge.
