Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
The Centers for Disease Control and Prevention recently recommended for the first time that pregnant people get the RSV vaccine to protect their babies from severe disease but a recent report found concerns about vaccinations during pregnancy.
And as the 2024 presidential election cycle heats up, a group known as Climate Power is set to air $80 million in ads to spotlight the work done by President Joe Biden on the environment and climate.
