Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Doctors in Taiwan made a surprising discovery when a 64-year-old female patient complained of a clicking and rustling sound in her ear, which turned out to be a spider.
