Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
The CDC released a report with troubling statistics about the number of reported syphilis cases in newborns, with cases rising 10-fold in the last decade and nearly 32% in just one year.
Five-time Olympic gold medal swimmer Missy Franklin was at the top of her sport when a shoulder injury forced her to retire. After that, her father was diagnosed with a rare kidney disease that forced her family to come together to support him. Now Franklin is working with Otsuka Pharmaceutical to raise awareness of genetic diseases and ADPKD, the disease that affected her father.
Federal health officials are expanding an investigation into potentially lead-tainted pouches of apple cinnamon fruit puree marketed for children amid reports of more illnesses and additional product recalls.
