"What Should We Do?!" in NYC

New York might be the city that never sleeps, but sometimes it is difficult to figure out what to do! That is why Arielle Tepper Madover has curated a group of cultural tastemakers that can help you figure out your go-to move in dance, theater, food, and more. Madover joins Cheddar to explain why her product is distinctly different from other offerings like Time Out New York. Madover says, "What Should We Do?!" is accurate and live and relies on New Yorkers that are expert in each field, whether it is food, theater, or museums. Madover explains how her experience as a Broadway producer has helped her to build this company. According to Madover, each Broadway show is like a start-up. So now, she is building a start-up outside of the theater.

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