The live streaming platform, primarily used for video game streaming, has 15 million daily users who spend an average of two hours a day watching content there. That's because Twitch has turned the traditionally "solitary exercise" of gaming into a more social experience, says co-founder Kevin Lin.
For full interview, [click here](https://cheddar.com/videos/the-twitch-takeover).
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.
