Charlotte-based marketing and branding company Level Brands just went public on the NYSE Friday, then closed Monday at $5.41, below its opening price of $6. In the Regulation A+ IPO, Level Brands raised nearly $12 million. Kathy Ireland, Chief Brand Strategist and Chairman Emeritus at the company, says Level Brands is using the funding for brand development and expansion for companies it believes in.
Ireland says brands that struggle to reach millennials don't listen. Today, millennials are demanding transparency. As a result, the most transparent brands are the most successful according to Ireland.
In September, Level Brands licensed kathy ireland® Health & Wellness. Other Level Brand business units include Beauty & Pin-Ups, Ireland Men One, and Encore Endeavor One. Ireland says she's encouraged by the initial days of trading on the NYSE. Bringing democracy from Wall Street to main street was important to Level Brands in this IPO, says Ireland.
The Federal Reserve faces a cooling job market as well as persistently high prices, Chair Jerome Powell said in a possible sign of looming rate cuts.
America’s oldest flour company, King Arthur Baking Co., saw a six-fold increase in demand during the pandemic, and baking interest continues to rise.
The surgeon general has said there's a loneliness epidemic in America. For many people, that includes a lack of friendships at work. But there's hope!
The housing market shows few signs of busting out of its three-year funk after a disappointing spring season and amid a gloomy outlook for the summer and f
The entertainment giant Paramount will merge with Skydance, closing out a decades-long run by the Redstone family in Hollywood and injecting cash.
For 30 years Ira Galtman’s job has been to document how American Express went from an express stagecoach company in New York in 1850, to what it is today.
Air travel got more miserable last year, if the number of consumer complaints filed with the U.S. government is any measure.
U.S. ticked toward more records Friday after a highly anticipated report on the job market bolstered Wall Street’s hopes for interest rate cuts.
New tech—from Toyota, Nissan and others—could replace lithium-ion in EVs, ushering in an era of safe, fast-charging batteries and 700-mile ranges.
The future of Paramount, Boeing, and the cost of independence.
