Charlotte-based marketing and branding company Level Brands just went public on the NYSE Friday, then closed Monday at $5.41, below its opening price of $6. In the Regulation A+ IPO, Level Brands raised nearly $12 million. Kathy Ireland, Chief Brand Strategist and Chairman Emeritus at the company, says Level Brands is using the funding for brand development and expansion for companies it believes in.
Ireland says brands that struggle to reach millennials don't listen. Today, millennials are demanding transparency. As a result, the most transparent brands are the most successful according to Ireland.
In September, Level Brands licensed kathy ireland® Health & Wellness. Other Level Brand business units include Beauty & Pin-Ups, Ireland Men One, and Encore Endeavor One. Ireland says she's encouraged by the initial days of trading on the NYSE. Bringing democracy from Wall Street to main street was important to Level Brands in this IPO, says Ireland.
The White House is lending its support to an auto industry effort to standardize Tesla’s electric vehicle charging plugs for all EVs in the United States.
Some of America’s biggest retailers are working to increase their shipping speeds to please shoppers expecting faster and faster deliveries.
A group representing several big tech companies is suing Utah over state laws about children's social media use.
Google has agreed to pay $700 million to settle an anti-trust settlement.
Stocks were up after the closing bell as Wall Street continued to pin their hopes on rate cuts after last week's comments from the Fed.
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Google has agreed to pay $700 million and make several other concessions to settle allegations that it had been stifling competition against its Android app store — the same issue that went to trial in another case that could result in even bigger changes.
Nicki Minaj just reached a milestone that no other woman in rap has reached.
Apple announced that starting this week, it will stop selling some versions of the Apple watch in the U.S.
Southwest Airlines will pay a $35 million fine as part of a $140 million settlement to resolve a federal investigation into a debacle in December 2022 when the airline canceled thousands of flights and stranded more than 2 million travelers over the holidays.
