*By Max Godnick* Live from Hollywood, it's a scramble for ratings. "Saturday Night Live" cast members Michael Che and Colin Jost on Monday night will trade in their "Weekend Update" suits for tuxedos as co-hosts of the TV industry's big night ー the 70th annual Emmy Awards. They're also joining legendary SNL creator and EP of "The Tonight Show Starring Jimmy Fallon," Lorne Michaels, in an attempt to revive the show's ailing ratings. Michaels, who has also produced a handful of sleeper-hit comedy films and heads "Late Night with Seth Meyers," will return to the award show for the first time since the late-eighties. "Lorne Michaels has been putting together a live show for an eternity, so he knows what he's doing," managing editor of Cinemablend Sean O'Connell said Thursday in an interview with Cheddar. But even Michaels's golden touch might not be enough. The Emmys are consistently the lowest-rated of the four major awards shows (which include the Oscars, Grammys, and Golden Globes) and will be coming off the ceremony's second-lowest ratings ever in [2017](https://variety.com/2017/tv/news/2017-emmys-ratings-1202562498/). But the ratings malaise is undiscriminating and near-universal ー all the major industry contests have [struggled](https://variety.com/2018/tv/news/oscars-early-ratings-shape-of-water-down-1202718015/) to sustain viewership in the streaming era. "As a society, we're tired of awards shows," O'Connell said. "It's the same thing year after year after year." In today's so-called golden age of TV, it would be fair to assume that an onslaught of prestige shows would naturally lead to a spike in audiences who want to see the awards fate of their favorites. This year, the top contenders at the Emmys are among the most popular and critically acclaimed programs in the history of the medium. "Game of Thrones," "The Handmaid's Tale," "Atlanta," and "Stranger Things" will be in the lineup of series hoping to hear their names called on Monday; there just may not be many fans tuning in to see that happen. "It's show after show of really popular programming," O'Connell said of the nominees. "Maybe \[the low ratings are\] just because \[audiences\] decided they'd rather go watch some of those episodes." Hemorrhaging ratings aside, the Academy of Television Arts & Sciences will feature some of the most competitive races in recent memory. Netflix is the most-nominated network, [ending HBO's 17-year streak](https://cheddar.com/videos/netflix-dethrones-hbo-in-most-emmy-nominations) of dominance. But the likeliest recipients of the night's most prestigious award, "Outstanding Drama Series," hail from HBO and Hulu. It's been over a year since viewers last traveled to Westeros, and the final season of "Game of Thrones" will not arrive until 2019. Even still, its seventh season is the Emmys' most-nominated show. It will face off against the season two of the category's defending champion, Hulu's "The Handmaid's Tale." O'Connell thinks the long absence will ultimately hurt HBO's flagship series. "'Handmaid's Tale' has stayed really relevant," he said. "It's stayed in the headlines, it's such an incredible program, I could see it dominating on Monday." The competition is also strong in the "Outstanding Comedy" field, where mainstays "Modern Family" and "Veep" are missing for the first time since 2010. That will leave space for newcomers "Barry" and "The Marvelous Mrs. Maisel" to emerge as the genre's victor. O'Connell thinks Bill Hader's raved-about portrayal of a hitman-turned-actor will be rewarded. "Sometimes the Emmys like to surprise and get ahead of the curve," he said. "I think that they could make a statement by choosing \['Barry'\] as best comedy." The 70th Primetime Emmy Awards will air Monday night on NBC. For full interview [click here](https://cheddar.com/videos/can-the-emmys-broadcast-fix-its-ratings-problem).

Share:
More In Culture
Bethenny Frankel's BStrong Providing Aid Efforts for Ukrainian Refugees
In the past few years, Betthany Frankel has made a major name for herself as a philanthropist after founding the BStrong initiative, which has provided relief to people impacted by natural disasters as well as the COVID-19 pandemic. Now, BStrong is shifting its focus to Ukraine, raising millions of dollars in donations for those impacted by Russia's invasion. Bethenny Frankel, the founder of BStrong, joins Cheddar News' Closing Bell to discuss.
Crypto Market Could Weaken West's Sanctions Against Russia
Ari Redbord, Head of Legal and Government Affairs at TRM Labs, discusses how Binance, Coinbase and Kraken's decision to not unilaterally ban all Russian users from their platforms could put a dent in the West's plan to economically punish Russia.
TIER Mobility Enters North America By Acquiring Spin
One of Europe's leading micromobility providers, TIER mobility, is expanding into North America after acquiring the micromobility operator, Spin. Ford Motor Company previously owned Spin but is now selling the company to TIER Mobility, which says the deal will make it the largest multimodal micromobility operator in the world in terms of the number of cities it operates in and the number of vehicles in its fleet. Lawrence Leuschner, CEO of TIER Mobility, and Ben Bear, CEO of Spin, join Cheddar News' Closing Bell to discuss.
World Central Kitchen Working to Feed Ukrainians Amid Russian Invasion
World Central Kitchen is Ukraine helping to feed people remaining in the country or fleeing from the Russian forces. Nate Mook, CEO for the non-profit, joined Cheddar New to discuss the efforts being made to help those in need in a very tenuous situation and how the invasion disrupted the lives of Ukrainian people."We met a young woman from Kyiv who had crossed into Poland, she had a great job, she just moved into a new apartment. She was really excited about decorating her apartment. You know, things that we all do on a day-to-day basis, and she had to just abandon her life," he said.
Publicis Sapient Partners With NFT Auction House Portion to Deliver the Metaverse
Digital consulting company Publicis Sapient has its sights set on the Metaverse. The subsidiary of the French advertising giant Publicis Group is announcing a new partnership with NFT auction house Portion in an effor to help brands deliver experiences in the metaverse, including the sales of products. Publicis Sapient CEO Nigel Vaz joined Cheddar News' Closing Bell to discuss. "In the context of our collaboration with Portion, the first experience that we created was with Decentraland, which is a virtual world," he said. "And car manufacturers in this metaverse, in terms of their buyers, can interact with a virtual person, (and) they can view quality NFTs. They can examine a virtual vehicle, be inside the car, rev an engine, open doors, all without leaving their homes."
National Eating Disorder Awareness Week: Why The Pandemic Fueled Disordered Eating
National Eating Disorder Awareness Week is a campaign to educate the public about the harsh realities of eating disorders, but also to provide support and visibility to individuals and families affected by an eating disorder. Sarah Adler, clinical associate professor of psychiatry and behavioral sciences at Stanford University, joins Cheddar News to discuss.
Load More