*By Max Godnick*
Live from Hollywood, it's a scramble for ratings.
"Saturday Night Live" cast members Michael Che and Colin Jost on Monday night will trade in their "Weekend Update" suits for tuxedos as co-hosts of the TV industry's big night ー the 70th annual Emmy Awards. They're also joining legendary SNL creator and EP of "The Tonight Show Starring Jimmy Fallon," Lorne Michaels, in an attempt to revive the show's ailing ratings. Michaels, who has also produced a handful of sleeper-hit comedy films and heads "Late Night with Seth Meyers," will return to the award show for the first time since the late-eighties.
"Lorne Michaels has been putting together a live show for an eternity, so he knows what he's doing," managing editor of Cinemablend Sean O'Connell said Thursday in an interview with Cheddar.
But even Michaels's golden touch might not be enough.
The Emmys are consistently the lowest-rated of the four major awards shows (which include the Oscars, Grammys, and Golden Globes) and will be coming off the ceremony's second-lowest ratings ever in [2017](https://variety.com/2017/tv/news/2017-emmys-ratings-1202562498/).
But the ratings malaise is undiscriminating and near-universal ー all the major industry contests have [struggled](https://variety.com/2018/tv/news/oscars-early-ratings-shape-of-water-down-1202718015/) to sustain viewership in the streaming era.
"As a society, we're tired of awards shows," O'Connell said. "It's the same thing year after year after year."
In today's so-called golden age of TV, it would be fair to assume that an onslaught of prestige shows would naturally lead to a spike in audiences who want to see the awards fate of their favorites.
This year, the top contenders at the Emmys are among the most popular and critically acclaimed programs in the history of the medium.
"Game of Thrones," "The Handmaid's Tale," "Atlanta," and "Stranger Things" will be in the lineup of series hoping to hear their names called on Monday; there just may not be many fans tuning in to see that happen.
"It's show after show of really popular programming," O'Connell said of the nominees. "Maybe \[the low ratings are\] just because \[audiences\] decided they'd rather go watch some of those episodes."
Hemorrhaging ratings aside, the Academy of Television Arts & Sciences will feature some of the most competitive races in recent memory.
Netflix is the most-nominated network, [ending HBO's 17-year streak](https://cheddar.com/videos/netflix-dethrones-hbo-in-most-emmy-nominations) of dominance. But the likeliest recipients of the night's most prestigious award, "Outstanding Drama Series," hail from HBO and Hulu. It's been over a year since viewers last traveled to Westeros, and the final season of "Game of Thrones" will not arrive until 2019. Even still, its seventh season is the Emmys' most-nominated show. It will face off against the season two of the category's defending champion, Hulu's "The Handmaid's Tale."
O'Connell thinks the long absence will ultimately hurt HBO's flagship series.
"'Handmaid's Tale' has stayed really relevant," he said. "It's stayed in the headlines, it's such an incredible program, I could see it dominating on Monday."
The competition is also strong in the "Outstanding Comedy" field, where mainstays "Modern Family" and "Veep" are missing for the first time since 2010. That will leave space for newcomers "Barry" and "The Marvelous Mrs. Maisel" to emerge as the genre's victor. O'Connell thinks Bill Hader's raved-about portrayal of a hitman-turned-actor will be rewarded.
"Sometimes the Emmys like to surprise and get ahead of the curve," he said. "I think that they could make a statement by choosing \['Barry'\] as best comedy."
The 70th Primetime Emmy Awards will air Monday night on NBC.
For full interview [click here](https://cheddar.com/videos/can-the-emmys-broadcast-fix-its-ratings-problem).
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Software company BigPanda recently raised $190 million in Series D funding, led by Advent International and Insight Partners. The funding round gives the company unicorn status with a $1.2 billion valuation. BigPanda develops A.I. software that detects and analyzes problems in I.T. systems. The company says it aims to be the solution for other companies that do not have enough manpower to manage their data, as more and more industries continue to build a broader digital presence. BigPanda co-founder and CEO Assaf Resnick joined Cheddar News' Closing Bell to discuss.
Amazon Prime announced the name of the highly anticipated Middle-Earth prequel streaming series to be called "The Rings of Power," premiering on September 2. The show takes place thousands of years before the stories set in "The Hobbit" and "The Lord of the Rings."
Sebastien Lagree, creator and founder of Lagree Fitness, joins Cheddar News to talk about the growth of Lagree Fitness and industry trends to watch in 2022.
We've all seen the headlines about a record number of Americans quitting their jobs in what's become known as the Great Resignation. However, new data on why people are leaving the workforce in droves suggests the bigger headline is Americans are simply burned out. Stephanie Aston, CEO of Black Girl Group, joined Cheddar News to break down why so many employees have reached their breaking points and what employers can do about it.
Nikhilesh De, managing editor of global regulation and policy at CoinDesk, joins Cheddar News to discuss Bitcoin's slump and corporations' growing interest in NFTs.
Thrive Market is a health-first membership for conscious living, with a mission to make healthy and sustainable living easy and accessible. Nick Green, CEO and co-founder, chatted with Cheddar's Baker Machado about the company's approach and new ventures in 2022. "I grew up outside of Minneapolis, middle class, middle America, and really saw firsthand how hard my mom had to work to put healthy food on the table, on a budget, without a health food store nearby," he said. "Twenty-some years later we looked around and just thought it was crazy that millions of Americans are still struggling with the same thing, and we decided to change it." Recently the brand released a line of organic frozen products and will be introducing new beauty and home brands.
