*By Max Godnick*
Live from Hollywood, it's a scramble for ratings.
"Saturday Night Live" cast members Michael Che and Colin Jost on Monday night will trade in their "Weekend Update" suits for tuxedos as co-hosts of the TV industry's big night ー the 70th annual Emmy Awards. They're also joining legendary SNL creator and EP of "The Tonight Show Starring Jimmy Fallon," Lorne Michaels, in an attempt to revive the show's ailing ratings. Michaels, who has also produced a handful of sleeper-hit comedy films and heads "Late Night with Seth Meyers," will return to the award show for the first time since the late-eighties.
"Lorne Michaels has been putting together a live show for an eternity, so he knows what he's doing," managing editor of Cinemablend Sean O'Connell said Thursday in an interview with Cheddar.
But even Michaels's golden touch might not be enough.
The Emmys are consistently the lowest-rated of the four major awards shows (which include the Oscars, Grammys, and Golden Globes) and will be coming off the ceremony's second-lowest ratings ever in [2017](https://variety.com/2017/tv/news/2017-emmys-ratings-1202562498/).
But the ratings malaise is undiscriminating and near-universal ー all the major industry contests have [struggled](https://variety.com/2018/tv/news/oscars-early-ratings-shape-of-water-down-1202718015/) to sustain viewership in the streaming era.
"As a society, we're tired of awards shows," O'Connell said. "It's the same thing year after year after year."
In today's so-called golden age of TV, it would be fair to assume that an onslaught of prestige shows would naturally lead to a spike in audiences who want to see the awards fate of their favorites.
This year, the top contenders at the Emmys are among the most popular and critically acclaimed programs in the history of the medium.
"Game of Thrones," "The Handmaid's Tale," "Atlanta," and "Stranger Things" will be in the lineup of series hoping to hear their names called on Monday; there just may not be many fans tuning in to see that happen.
"It's show after show of really popular programming," O'Connell said of the nominees. "Maybe \[the low ratings are\] just because \[audiences\] decided they'd rather go watch some of those episodes."
Hemorrhaging ratings aside, the Academy of Television Arts & Sciences will feature some of the most competitive races in recent memory.
Netflix is the most-nominated network, [ending HBO's 17-year streak](https://cheddar.com/videos/netflix-dethrones-hbo-in-most-emmy-nominations) of dominance. But the likeliest recipients of the night's most prestigious award, "Outstanding Drama Series," hail from HBO and Hulu. It's been over a year since viewers last traveled to Westeros, and the final season of "Game of Thrones" will not arrive until 2019. Even still, its seventh season is the Emmys' most-nominated show. It will face off against the season two of the category's defending champion, Hulu's "The Handmaid's Tale."
O'Connell thinks the long absence will ultimately hurt HBO's flagship series.
"'Handmaid's Tale' has stayed really relevant," he said. "It's stayed in the headlines, it's such an incredible program, I could see it dominating on Monday."
The competition is also strong in the "Outstanding Comedy" field, where mainstays "Modern Family" and "Veep" are missing for the first time since 2010. That will leave space for newcomers "Barry" and "The Marvelous Mrs. Maisel" to emerge as the genre's victor. O'Connell thinks Bill Hader's raved-about portrayal of a hitman-turned-actor will be rewarded.
"Sometimes the Emmys like to surprise and get ahead of the curve," he said. "I think that they could make a statement by choosing \['Barry'\] as best comedy."
The 70th Primetime Emmy Awards will air Monday night on NBC.
For full interview [click here](https://cheddar.com/videos/can-the-emmys-broadcast-fix-its-ratings-problem).
E-commerce platform for construction and building materials RenoRun has raised $142 million in a Series B round, which the company says is the fourth largest Series B round in Canadian history. RenoRun’s platform offers same-day delivery of construction materials to job sites in Canada and the United States. The company aims to revolutionize the construction industry by maximizing productivity and efficiency. RenoRun co-founder and CEO Eamonn O’Rourke joins Cheddar News' Closing Bell to discuss.
Like so many other cities, Miami experienced a tourism boom over the summer after vaccines were distributed. But, the Omicron variant has thrown the travel industry for a loop. David Whitaker, president and CEO of the Greater Miami Convention and Visitors Bureau, joined Cheddar to discuss the city as a tourist destination, and how it has handled headwinds from the pandemic.
Rockstar Energy, a subsidiary of Pepsico, unveiled its new beverage brand, Rockstar Unplugged, changing up the energy drink formula with hemp seed oil as an ingredient. PepsiCo Energy CMO Fabiola Torres joined Cheddar News to talk about how the product promotes “good vibes” and allows consumers to unwind and discuss partnering with "MTV Unplugged" for a concert series. "We couldn't find a better partnership that MTV," she said. "MTV Unplugged has been such an iconic proposition … and we believe that we're the right partners because the insight of our proposition for Rockstar Unplugged comes from music.
Eight months after the National Football League announced $1 million in research into cannabinoids, the NFL-NFLPA Joint Pain Management Committee has awarded the funding to two teams of medical researchers at the University of California San Diego and the University of Regina. The NFL says the studies will investigate the effects of cannabinoids on pain management and neuroprotection from concussion in elite football players, respectively. Cheddar correspondent Chloe Ailello spoke with Jeff Miller, the executive vice president of communications, public affairs, and policy for the NFL, about the studies, as well as the recent lawsuit filed against the NFL by former Miami Dolphins head coach Brian Flores. "Maybe we can learn things from other alternative pain approaches that are going to benefit our player population and then sports medicine as a whole," Miller said.
Mayor Ras Baraka of Newark, NJ and Ayana Morris, co-director of the documentary 'Why Is We Americans?,' join Cheddar News to discuss the new documentary highlighting the impact of the Baraka family.
Former New York City mayor and lawyer to Donald Trump Rudy Giuliani made his singing debut on a taping of Fox’s The Masked Singer. However, Ken Jeong and Robin Thicke, two judges on the competition show, reportedly left in protest when Giuliani was unmasked upon being eliminated.
All Hands celebrates Black History Month by highlighting achievements in inclusivity and paying homage to those who have fought for equal rights. Rep. Maxine Waters (D-CA) joins Cheddar News to discuss voter suppression; Damali Peterman, CEO of Breakthrough ADR, elaborates on the biggest barriers for Black professionals; Andre Perry, senior fellow of Brookings Institution, dives into student loans and the racial wealth divide; and lastly, BET CEO Scott Mills discusses the company's initiatives for 2022.
Hinge users who have children can opt-in to a $100 stipend up to $25,000 for childcare. Logan Ury, the director of relationship science for the online dating platform, noted the issue as an obstacle for single parents who want to go out on dates. "We have heard that singles with children have a hard time going on dates for one of the reasons being that it's just hard to find childcare and it's hard to be able to afford it," she said. Ury also said that the hot topic among Hinge's users is mental health and the prioritizing of mental health.
Dolly Parton, Eminem, Lionel Richie, and Carly Simon are just a few of the nominees announced for the Rock & Roll Hall of Fame 2022 induction. Results of the voting will be released in May, however, the ceremony date has yet to be announced.
