Brian Povinelli, SVP and Global Brand Leader at Westin Hotels and Resorts, discusses the company's initiatives to appeal to business travelers who want to keep up their fitness regimes while traveling.
The company recently partnered with Peloton, where travelers can ride bikes while visiting the hotel. They also equipped their hotel gyms with TRX machines and launched RunWESTIN, which finds local 3- to 5-mile trails around hotels that visitors can experience.
Povinelli discusses food offered at the hotels and overall ways the company taps into the $3.7 trillion dollar wellness movement.
Super League is redefining brand advertising, inside Roblox and Minecraft, reaching 300M gamers with results traditional ads can't touch. Here's how they do it.
As OpenAI and Anthropic eye public markets, Mizuho analyst Lloyd Walmsley tells us which AI giant has the stronger case for investors and what to watch next.
Hershey's VP of Marketing Dan Mohnshine reveals the brand's newest products, the story behind Dirty Soda Twizzlers, and how an iconic brand stays relevant.
Lavu CEO Saleem Khatri joins to explain how AI-powered POS systems are changing how major franchises like KFC take orders, cut costs, and serve customers faster
BillionToOne's Jen Hoskovec breaks down the Unity test, the latest in prenatal genetic screening, and what it means for those born with genetic conditions.
