Brian Povinelli, SVP and Global Brand Leader at Westin Hotels and Resorts, discusses the company's initiatives to appeal to business travelers who want to keep up their fitness regimes while traveling. The company recently partnered with Peloton, where travelers can ride bikes while visiting the hotel. They also equipped their hotel gyms with TRX machines and launched RunWESTIN, which finds local 3- to 5-mile trails around hotels that visitors can experience. Povinelli discusses food offered at the hotels and overall ways the company taps into the $3.7 trillion dollar wellness movement.

Share:
More In Business
Ending the Black Maternal Morbidity Crisis
Jade Kearney Dube, Founder & CEO of She Matters talks the Symptom Tracker app, cultural competency for healthcare providers, and being a Black woman CEO looking for funding.
The Future of Bit Mining
Ahead of April’s planned BitCoin halving, Bitfarms CEO Geoff Morphy shares why he thinks the crypto rally will continue, plus why you’ll see a broader adoption of clean energy for mining.
The Fed’s Rate Cuts Will Be ‘Surgical’
Lara Rhame, FS Investments chief U.S. economist, discusses the recent market highs, how the job market is in a ‘good place,’ and why rates staying higher for longer might not be a bad thing.
Load More