Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Legendary musician Louis Armstrong's many contributions to music and culture are on display at a museum built at his longtime Queens, New York residence. Regina Bain, executive director of the Louis Armstrong House Museum, joined Michelle Castillo and spoke with Cheddar News about the iconic trumpeter, the museum's background and history and displayed some historic artifacts from the musician's past.
With several high-profile divorces of longtime powerful couples in the headlines recently, Cheddar News highlighted the importance of protecting your assets after splitting up. Correspondent Janice Lieberman explained how figuring out finances before signing those papers is a must.
