Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Getting your children doesn't mean you need to break the bank to do so. Cheddar News' Michelle Castillo attended Toy Insider's Holiday of Play event to find toys that you can get for under $20 ahead of the upcoming holiday shopping season.
September is National Dog Service Month. Rubie Nathanson, a trainer with Dog Training Elite, joined Cheddar News to discuss the differences between a service dog and a typical pet and the importance of service dogs overall.
Cosmetic Executive Women is holding their Beauty Creator Awards and Cheddar News' Hena Doba went to check out some of the groundbreaking beauty products that were on display for hair care, skin care along with fragrances and color cosmetics.
A charter bus carrying high school students to a band camp veered off a New York highway and tumbled down an embankment Thursday, killing two adults and seriously injuring several others, officials said.
