Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Feltz Bagels is a pop up shop in New York so watch out before you take a bite.
The Nobel Prize in literature has been awarded to Norwegian author Jon Fosse.
A new pop-up is recreating Elvis Presley's famous living room from Graceland and will be in New York on Thursday and Friday. Kevin Kern, vice president of public relations with Memphis Tourism, joined Cheddar News to explain what pieces are in the recreated room, including a drink inspired by the King of Rock 'n Roll.
With the annual Beauty CEW Awards in tow, Brittany Lo, founder of Beia Beauty, joined Cheddar News to show and demonstrate some of her company's sensual care products. Beia Beauty is a finalist in the sexual wellness category.
A Texas county commissioner is facing a possible felony charge in Nebraska after accidentally shooting his 12-year-old grandson during a wedding he was officiating.
Jurassic Park and Lego are partnering for a movie.
Police in Iowa helped rescue an owl stuck in a soccer net.
A self-described gangster who police and prosecutors say masterminded the shooting death of Tupac Shakur in Las Vegas in 1996 made his first court appearance Wednesday on a murder charge.
Staying on top of your personal spending shouldn't be as complicated as you think. Lazetta Braxton, a certified financial planner, joined Cheddar News to provide tips on how to track that spending, such as grouping expenses into different categories.
Author James Patterson joined Cheddar News to discuss a new book he co-wrote with Mike Lupica, "12 Months to Live," their third project together and also spoke about their upcoming tour as well as his passion for child literacy.
