Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
A Colorado funeral home owner where 115 decaying bodies were found tried to conceal the improper storage of corpses and claimed he was doing taxidermy, according to a suspension letter sent to him by state regulators.
Air travel costs are up but there are ways to make the airport experience better and cheaper. Travel journalist Francesca Page joined Cheddar News to provide how to bring those costs down while traveling, especially ahead of the holiday season.
Senior dogs only have a 25% adoption rate, according to the ASPCA. Josey Miller of Best Friends Animal Society and seven-year-old Christine the Chihuahua joined Cheddar News to discuss the benefits of adopting older pets and to dismiss some myths about taking them home.
