Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Dorothy Hoffner, a 104-year-old Chicago woman whose recent skydive could see her certified by Guinness World Records as the oldest person to ever jump from a plane, has died.
With the weather getting cooler, more people are looking for reasons to stay inside and make their favorite comfort food. Thomas Ricci, chef and vice president of culinary operations with Intelligent Foods, joined Cheddar News to show some of his recipes for the fall.
A memo sent ahead of the new season said that on-ice uniforms and gear for games, warmups and official team practices cannot be altered to reflect theme nights, which include Pride.
