Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Many households adopted a pet during the pandemic, according to a survey. However, there were also pets that were raised in isolation in the same period if they weren't adopted. Michael S. Gould, canine trainer and founder of Hounds Town, and Sam Reilly, a dog management specialist and trainer, both joined Cheddar News to explain how they have built up pets' confidence and social skills ahead of being potentially adopted.
Court records show that the Maryland judge who was shot to death outside his home presided over divorce case of the man now identified as person of interest in the killing.
October is Breast Awareness Cancer Month as the disease affects millions of American families. Elissa Kalver, founder of Wegotthis.org, joined Cheddar News to explain how breast cancer inspired her to create her own nonprofit and provided some details of her personal battle while maintaining a family.
