Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Chef Palak Patel's love of cooking started when she was a teenager searching for ways to fuse her mother's Indian recipes with some of her favorite American foods. Patel, author of cookbook 'The Chutney Life,' joined Cheddar News to share some of her favorite appetizers and snacks ahead of next month's Diwali festivities.
'Living for the Dead,' a new series from Kristen Stewart and the team behind 'Queer Eye', recently premiered on Hulu and follows five queer ghost hunters traveling around the country. The show's cast -- Ken Boggle, Roz Hernandez, Juju Bae, Logan Taylor and Alex Le May -- joined Cheddar News to discuss the project and what scary encounters they experienced while filming.
Britney Spears' highly anticipated memoir “The Woman in Me” will be released Tuesday, revealing the pop superstar's personal take on events that have played out publicly in her decades as one of the most scrutinized figures in American life, along with private moments that she previously kept under wraps.
The first museum in the U.S. dedicated to the climate crisis is in New York. Miranda Massie, director at The Climate Museum, joined Cheddar News how the museum uses art and cultural programming to help people understand how big of a role each and everyone plays in understanding and helping with the climate crisis.
