Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Five months before the deadliest mass shooting in Maine’s history, the gunman’s family alerted the local sheriff that they were becoming concerned about his deteriorating mental health while he had access to firearms, authorities said Monday.
Hena Doba, Michelle Castillo and Kristen Scholer showed off their costumes -- and some photos from their childhoods -- as staff celebrate Halloween at Cheddar News' studio and offices. Michelle Castillo also reported on a new immersive masquerade experience, 'Dreams of Dracula,' in New York City. And Daniella Park, principal baker at Baketivity, showed off some spooky treats to enjoy. Plus, we'll let you know which candies are popular as you prepare to go trick-or-treating.
With Halloween here, you can look to also make some spooky treats for your guests. Daniella Park, principal baker at Baketivity, joined Cheddar News to demonstrate some creative eats that can be enjoyed by people of all ages.
A Massachusetts group is working to clear the names of people accused, convicted or executed for witchcraft in the state of Massachusetts in the 1600s.
